Video is a great option for countertop stores. It’s pretty easy to take a video of your showroom, a special countertop material, or a recent installation yet most countertop store owners forget or ignore to do it. Video is really important. It’s highly engaging – meaning that people prefer to watch video over reading and looking at images, especially on social media. In fact, product videos on Facebook are viewed over 2.5 times more often than images of the same product.
Recently Google announced that for the first time in the history of the internet, mobile search passed desktop search. We see this for all our clients so it would make sense that customers looking to make a purchase would be viewing your site on a mobile device or social media sites like Facebook, Instagram or Houzz, and that video would have a bigger impact than images.
Beyond that, video provides a simple platform for you to express yourself, show off the quality of your work, and help you sell your countertop fabrication services. The problem that we see most often is that fabricator and countertop stores can’t manage the image and video collection process and then post those images and videos to their social media sites, website and blog. We hear the complaints all the time – it’s too time-consuming, I don’t know what I am doing, I am too busy to do it. it doesn’t work, etc. etc. That’ where we come in. We know how to manage social media, we know how post videos to your blog, website and social sites to create big impact, and we can help you with an affordable program to start getting your business noticed and convert those visitors to buyers. Give us a try – call (484) 240-1800.