Custom Web Design

Our Goals.  Every client has different needs and design sense.   Our team of developers is skilled at helping you choose a great design that fits the personality of your business.  Our main goal is to ensure that your website is easy to navigate so customers can quickly find what they are looking for.  Our second goal is to provide the shopping tools and content (like granite, marble and quartz colors) to make sure that new visitors and existing customers are engaged with the content on your site.  Our final and most important goal is to grow web traffic, leads, web forms, appointments, and ultimately sales.  Your website is an investment, like any major equipment purchase for your business, and if built properly, it will show major returns in the form of web traffic, leads, calls, and sales.  See some of our recent projects in our portfolio

A Great Investment.  Most of our clients don’t realize that their website is an investment.  It’s really no different than a stone fabricator investing in specialized equipment.  Your capital investments in equipment are designed to make your operation more efficient and precise and that equipment will save and make you money over the long term.  The same can be said for your website.  No matter what you do – the first thing that new customers will see is your website. The core of your marketing your business’s message is your website.  You need to invest in it, and if you do, your return will be infinite because a well-designed site can last for years and if marketed properly will generate money for your business for a long time.  See some of our recent projects here

The Total Package.  Most industry executives we speak with don’t realize not only how important a website is, but also the complex web of decisions that affect the overall performance of your website.  Some web designers are great at making good-looking but non-functional websites. Others can program websites but don’t know how to make them look good.  Few if any, understand the speed of your website (hosting), navigation and design (SEO), how social media is integrated, and how content and time on site affect Google’s ranking of your website pages.  We do!  When we build a countertop website we take all of these things into account, and more, to make sure your website drive traffic.

What’s included in your website design package?  We offer different package levels depending on the client’s needs but in general, every website will include the following:

Technology

Software:  All of our websites are powered by WordPress & WooCommerce Back End.  WordPress is the most popular website backend system in the world powering over 40% of all websites.  It’s open source, powerful, flexible, and scalable, which is why we use it.

Plugins:  WordPress is made up of plugins that make the site features work.  All plugins used are “best in breed” and guaranteed to work.

Themes:  WordPress utilizes themes which are the design that is layered on top of the WordPress backend.  The theme is customizable and includes features that make your website look and feel special.

Web Forms:  Your website will have forms for free countertop estimates, contact us forms, request more information forms and more.  All forms will be sent to your requested email address.

Security: Websites are under a constant state of attack.  We will include multiple layers of security both on the WordPress side and on the hosting side.   We generally use WordFence which protects the website core files from DDOS attacks and hackers.

Mobile and Tablet Centric Design.  We design from mobile devices to tablets to desktops – in that order.  Now that mobile traffic makes up over 60% of all your traffic, your website will be 100% mobile.

Speed: We use plugins and clean code design to make sure your website pages load quickly.

Google Analytics:   We install and set up google analytics so you get weekly results on traffic to your website.

Content

Navigation:  As a part of the design we will streamline navigation so that your customers can quickly find what they are looking for on your countertop website.

Product Inventory:  Your site will include a Granite, Marble, and Quartzite image database plus Quartz databases of the lines you carry.  (see materials inventory management)

Search Tool:  We include a search tool so your customers can search by color or name.

Shopping Tools:  These tools are designed to help your customer design their countertop while creating an engaging site.  The longer they stay on your site, the more likely they will call you, complete an online form or chat.

• Kitchen Visualizer
• Bath Visualizer
• Edge Visualizer
• Stacked Stone Visualizer

Search Tool:  We include a search tool so your customers can search by color or name.

Content Management: Our software allows you to log in and edit pages.

Video & Photo Galleries: your new site includes both image and video galleries with customizable layouts.  The kitchen, Bath, Outdoor dining, and man cave galleries are ideal.

Newsletter / Sale Popups:  This tool allows you to create weekly or monthly countertop specials and promote them on the home page.

Social Media Integration: We often integrate your Facebook directly into your website so your customers can interact with you.  We also integrate Houzz, Instagram, Google My Business, and Linkedin.

Content Pages: our standard site include but are not limited to the following.

• Granite, Marble, and Quartzite Database
• Quartz Database: Your choice – we carry most lines already and can create custom databases as well
• Note:  we can add custom data feeds from any countertop material available (extra charge)
• Home Page
• About Us
• Privacy Page
• Contact Us Page
• Gallery Pages
• Team
• FAQ’s