What is social media? In general, social media for countertop businesses includes services like Facebook, Houzz, Instagram, Google My Business and Linkedin. These are sites that we consider relevant social media platforms that tend to work well for countertop fabrication or countertop stores. Social media sites allow you, the business owner to post articles, images, stories, that may be of interest to your current and new customers. Interesting content tends to generate “likes” and “followers”. In general, the more followers and likes that you have, the more engaging or interesting your content is to your customer.
Why it works for countertop store owners. When social media is done properly – you can grow your customer base by reaching new buyers, builders, architects, and designers – people that are interested in learning more about your products and services. Most of our new customers complain that they spent a lot of time “posting” yet their business doesn’t grow. There is a reason for this. Most of the time business owners don’t have the time to manage their social media and their countertop store business at the same time so posting becomes inconsistent. Social Media posting needs to be consistent and hyper-relevant. That’s where we come in. We will manage your countertop-centric content like videos, images, stories and products like granite, quartz and marble materials turn them into articles that your customers will find interesting. Our job is to help grow your business’s online social presence and turn that into new customers.
Social Media Services that work. We find that Facebook is great for growing your followers – customers, future customers, architects, kitchen designers, home builders and more. Everyone has a Facebook page but getting “likes” and real “followers” takes hard work and persistence. Houzz is a great service and you should have a presence but they, like all other sites, really want you to advertise. LinkedIn is great for building a business to business network and reaching potential corporate buyers. Depending upon the budget – we focus on Facebook first because it has some good advantages – inexpensive traffic and highly targeted buyers. Google My Business is also an important tool to have in the mix because it’s great for search engine optimization and the posts can be indexed by Google.
Engagement. Engagement is the holy grail of social media. Your customers and potential customers are bombarded daily by your competition and “noise” from a multitude of advertisers. Our job is to provide ways of engaging with the customer so that they stay longer on your website or social sites. We accomplish using great content, shopping tools other incentives to get them to share with us. At the end of the day, social media services are amazing when used properly. Imagine posting images of recent kitchen renovations, with a link to the actual product used and the customer’s review of your service. The possibilities are endless and easy when a plan is in place. This is where we excel and can help you. We can show you how this works.
How to get started on Social Media. We have social programs that start as low as $250 per month. Give us a call to learn more about our programs. If you have a long-term outlook – social media is a great investment for building up your customer list and growing countertop sales. Call today – (484) 240-1800