B2B – Linkedin

Building your B2B Network

There is one consistent complaint we hear from our clients – how do I grow my commercial business?  It’s really hard to reach business clients without cold calling, direct mail or hiring a full-time salesperson to see if they can reach more businesses.  The time, cost and commitment are too much for most of our clients.  Many clients try on their own and then give up when they get busy with other things.

But what if there was a service that could help you reach your target market?  What if it was easy to use and delivered leads, engaged potential customers, right into your inbox?  Sounds too good to be true?  The good news is that it does exist.  It’s affordable and effective and guaranteed to build your network of commercial businesses.  We’ve built a great software program that utilizes Linkedin to connect with businesses in your selling radius (local, regional or national).   Our proprietary system delivers unique and customized messages designed to engage and convert new connections into current and future business.   If you have any interest in growing your business to business (“B2B”) customer base please contact us for a quote.

How it Works

Our proprietary program connects your designated Linkedin profile to targeted business prospects.  This program, over time, allows you to reach thousands of businesses people with targeted messages.  When done properly, you will see a significant growth in branding, connections, engagement, and conversions.

Who is your target B2B audience?

In almost every case, countertop fabricators, cabinet companies, and floor and tile companies are trying to reach the same target audience.  Architects, Contractors, Custom Home Builders, Commercial Builders, Interior Designers, etc.  We start out by determining who your target audience during our planning process.

Rebuilding your Profile

Our next step is to build or rebuild your profile and company page.  We customize the company profile and the Linkedin profile that will be communicating with your future B2B customers.  This is a pretty important step because the profile is your face on Linkedin.  Driving potential customers to a bad profile is a recipe for failure.  So we spend a lot of time on this step because we only get one shot at making a great impression.

Customizing the Message(s)

Most people used Linkedin for limited networking but it’s time consuming, frustrating, and most people give up.  With our program, we can accelerate your networking essentially turning you and your business into a networking machine.  Through our program, we can connect thousands of targeted prospective customers.  We create, test, and optimize a series of messages designed to engage with your target market.  Connect, Engage, Convert – that’s our mantra.  Our system will queue customers waiting for you to “close the sale” or build a relationship for the long-term.

The most effective B2B marketing program on the market

Our Linkedin program is one of the most targeted B2B marketing program ever.  No more buying lists. Cold Calling.  Blind Mailings.   There is nothing better than producing positive engagement with your target market in an environment where networking is not only acceptable but encouraged.  We build your business exponentially while laying the foundation for your long-lasting relationships with our networking.

Our Process

Our job is to:  identify your target market, target the people from the targeted companies, educate them about your business offering, engage with the target customers, and then drive them to your website, optimized LinkedIn profile, with the goal of connecting with them to create a relationship and ultimate sale.  Believe it or not, this program works.  We can show you dozens of examples of how it can work for you.

Linkedin the Largest B2B platform in the World.

You may know that LinkedIn is the largest B2B Social Platform in the world but what customers don’t know is that it can work for almost any business.   People are doing REAL BUSINESS on LinkedIn every day. If you are under-utilizing the power of LinkedIn you are missing out on that business. We help you to take advantage of vital networking connections by messaging and engaging 1,000s of people on LinkedIn every month, allowing you to generate new business and keep your sales pipeline full of fresh prospects.

 What’s Included

• Custom Banner, Summary Rewrite, Professional Head-shot (provided by you)
• Business Page creation, rebuild or modification
• Identifying Target Market on LinkedIn
• Customized Messaging Creation (creation, deployment, optimization, and reporting)
• Automation of Connection, follow up messages and drip campaigns

The Daily Messages Flow

• Connection Requests with a custom “Connect with Me Message” – we are seeing 15-30%+ response.
• “Thanks for Connecting Message” – are designed building rapport, relationships, and leads.  All the messages have a soft CTA (Call to Action). Many customers convert from the intro messages. But we don’t stop at this point, we continue to drip messages inside and outside of LinkedIn.
• Optimization – we are constantly “tweaking” the messages to get higher conversion rates, changing target audiences in order to convert your new clients.

Expectations and Goal Setting

You will be amazed that you can build your B2B network and grow your commercial business using our Linkedin marketing program.  One of the keys is to develop a goal as to how many customers and the revenue you can generate from this program.  We will help do this.  What’s great is that our system uses technology to help you grow.  Our program is a fraction of the cost of hiring a salesperson or it’s one of the lowest cost lead generators you can buy.

Please contact us for a free quote.

Note you will need to have Sales Navigator attached to your LinkedIn Account for our service.