Search Engine Marketing

What is search engine marketing?  S.E.M. is online advertising.  It’s the creation, placement, and management of online advertisements on search engines like Google, Bing, and Facebook.  We specialize in the creation of online marketing programs for countertop and cabinet stores, countertop fabricators, countertop installers, etc.  We have 10 years of experience in creating and optimizing online marketing for the countertop fabrication industry all over the U.S.  Google Adwords is a very powerful and complex medium for advertising your countertop business.  When designed properly, Adwords can drive qualified traffic to your countertop website which will allow you to capture leads (web forms), phone calls, appointments, ultimately sales.  That said, online advertising is complicated and competitive.  We find that most companies that try to “do it themselves” will often either fail or waste money because they don’t really know what they are doing.  This is where we can help.  We create efficient and high performing campaigns because we know the nuances of the stone fabrication business will help optimize your campaigns for optimal return on investment.

Mobility.  Marketing on the search engines, especially Google and Facebook provide some great opportunities to generate leads, web traffic and branding your business.  Google controls over 85% of all search engine traffic so it’s the most effective place to start.  But what most people don’t know is that most of the search traffic is now coming in via mobile devices – iPhones, Android Devices, and Tablet.  Over 60% of all traffic is mobile which means that we can create specific ads for mobile devices.   Since your new countertop website will be mobile-centric this means that customers will see your ads, then search on your mobile site which will give them a great experience when going from Ad to site content.

Adwords and Bing vs. Facebook.  There are great reasons to utilize both Adwords and Facebook when building an S.E.M. campaign.  Both are really powerful and effective platforms but have distinct differences.  To simplify, Adwords is the most powerful advertising platform and can immediately get your fabrication business in front of customers that are actively searching for a new countertop.  Your ads can be seen instantly and controlled in real-time so we can optimize the campaign for increasing conversions.  Facebook has unique features.  Both platforms allow for target marketing via geolocation (where the customer is) but Facebook allows for more specific target marketing.  The result is that we can not only build up the number of customers that may “like” and “follow” your business,  but we can target specific groups, demographics and similar categories of interest.   Facebook can be a great source of inexpensive traffic when compared to Google, but the other benefits of likes and follows compound when you are utilizing our social media services.

How to Get Started.  If you ready to get started, or have already tried and failed on Adwords, we’d be glad provide you with a free estimate.  It starts with getting a full understanding of what you are looking to achieve, set some reasonable goals and build from there.  We have client packages starting as low as $500 per month per month so we can start slow and grow it when you are comfortable with the results.  Please contact us to get a free evaluation of your business.