Search Engine Optimization

What is SEO?  S.E.O. also known as Search Engine Optimization is the process of making your website and your web pages appear higher on Google’s search results pages.  Our goal is always to appear on the first page of Google for the particular keywords for which we are trying to rank.  For example: if your stone countertop fabricator company was based in Dallas Texas it would be great if your business appeared on the first page in google search under “countertop fabricators”, “custom granite countertops”, or “quartz countertops”.  These search terms are what consumers use when they are searching google on their desktops and mobile devices.  Of course, the first thing you see when searching are your competitor’s ads.  Ads are paid and will always appear above the natural search.  See google adwords

The next thing you will see is Google Maps or the local pack – which is a section for showing you the closest Countertop Fabricators based on your general location.  We can get you higher rankings for Google Maps in our local optimization service.

The final set of results are called natural optimization or SEO results.  These are the websites and pages that Google indexed that they feel are the most relevant to your search terms.  This is where SEO occurs.  Our goal with SEO is to get you to the top of the natural results on the 1st pages of Google based on specific keywords that will drive the most qualified customers to your website.

How Does SEO work for Countertop Fabricators?  Essentially, Google uses algorithms to index every website.  They look identifiers that show the most relevant results the search terms used.  It makes sense and is very logical.  If you were searching for “custom granite countertops near me” as search term, Google tries its hardest to the find the most relevant results otherwise, you would stop using Google as a resource.  Google then scours the web looking for the most relevant, legitimate and popular (yes, popular) websites and pages that will help the searcher find what they are looking for.   Google uses the algorithm to find “clues” that would give the searcher the best results.  Those clues include: code on the page, keywords and phrases on the page, links from other sites to that page, etc. etc.  Via SEO tactics we can add the clues that Google is looking for to increase your chances of moving higher on the page.

SEO Options.   There are no exact plans when it comes to SEO.  We take a unique approach to each countertop fabricator client.  There are local factors, regional factors and content options in every case so each project is semi-custom.

• Keyword & Organic Rankings  – Tiered Link Building Structure
• For Local Businesses & Local Rankings – NAP Citations & Links
• For High Powered Rankings – High DA Permanent Homepage Links
• For Building Press & Link Diversity – Press Release & Distribution
• Content Marketing – White-Hat, Authority Guest Post Links
• Fully Optimize Your OnPage SEO
• Keyword Research and OnPage SEO Service For More Traffic

For every project we do, we include setting up SEO on your WordPress site and setting up google search console, and your sitemap.

• Site Audit
• Category and Subcategory Meta Title optimization
• Category and subcategory and Subcategory copy optimization
• Top 100 Product Title Re-writes.  Each product title should include search details such as material, size and color.
• WordPress SEO Plugin Setting Modifications
• Sitemap Optimization
• Google Search Console Setting Changes
• 301 Redirects
• Canonical URL Creation
• Disavow of bad urls (link farm and harmful sites)
• No follow of bad urls

Choose our keywords targets.  Based on the particulars of your countertop business we research and select the most critical keywords such as “granite countertop”, “quartz countertop”, “custom countertop”, etc.  We would do research at the specific keyword level to select the target keywords.  All category and subcategory pages would get changes to reflect this change (meta tile, H1 Title, copy).

Linking and Link Profiles.   We need to build out our link profile specifically targeting these new target keywords.  For this exercise we select the 3 subcategories we want to to target from an SEO standpoint.  We would build out blog articles around these keywords.  We would also then do a fairly elaborate link building exercise which would include building out articles on respected platforms that would link to a combination of the targeted category/subcategory pages as well as the blog articles we created.  4 Of these articles would be built a month. To give these new articles as much link value as possible we will drive properties to it, as well as 100+ social bookmarks and profile links.  It is technical but the gist is that we are creating and driving qualified traffic to key pages on your website and blog for very specific keywords.

Let the Traffic Roll In.  Once we’ve done the aforementioned, it’s time to watch the results come in.  We will provide detailed reports of before an after so you can the fruits of our labor.  The good news is that you will see traffic grow as well as conversions, which is what the goal of our program.  SEO may seem complicated, it’s because it is, but we are very good at what we do.  We understand the countertop business and can help you if you are ready for SEO.  Please call us for a free evaluation of your business.