What is Local Optimization? Local Optimization for countertop stores and kitchen countertop fabricators is making sure that your business name, address, phone, hours, etc. are properly listed on all of the search engines and business directories. It also is how customers find your business on the web. As described previously, when you do a search on Google like “countertop stores near me” you will generally get 3 types of results. The first is the paid results (SEM). These are ads and it’s Google and Bing make a lot of money. The second set of results is called the Google Local Pack. These results are powered by Google Maps and several other factors. One of our goals is to make sure you are listed in these results.
We have 2 goals with Local optimization. First is to make sure you are listed on the local directories and second to make sure that the information is accurate. You would think this is easy, but it’s not. The problem is that there are many content aggregators that take bad information and then share it with other aggregation sites. The result is a long list of inaccurate business listings which need to be fixed and managed.
More complex than it looks. Local optimization is much more complex than it would appear. We seem to spend more time undoing the work done by our clients who had good intentions but did not realize what they were actually doing. Data management is complicated and time-consuming. It involves multiple sites, maps, business listings, business directories, hours,, photos, and videos and interacts with both Google AdWords and social media. For example, we can list your google my business page on your Google Adwords and local optimization can be enhanced via posts on social media.
Fixing and Optimizing. Fixing the information is the first problem and it’s an ongoing process. It generally takes us 12 months to completely fix and clean every location listing. The second part is optimizing the listing. Let’s ABC Granite is a local business listing. Once we get the address, hours, and phone number corrected, anyone that stumbles on that listing won’t know what the company does. They could be a granite supplier, flooring company our countertop store. Optimization includes updating and adding photos and videos, keywords, and other business attributes to make sure that any potential customers find your business.
Get Started! Our local optimization plans start at $75 per month. This is a must-have for countertop stores and fabricators so customers can easily find you and contact you. Call us today to learn more – (484) 240-1800
Here’s a free tool to check the health of your online business information with help from our listings scan. Instantly see how your most critical location data appears on Google, Yelp, Facebook and dozens more maps, apps, search engines, and directories.